On BBC’s Today programme this morning I heard a discussion that re-enforces the view that the most successful companies rank Innovation as one of their top 3 priorities. If organisations are going to remain competitive they need to excel at Innovation.
Innovation is about being creative but to make the difference it also needs that element of realism that ensures that a new idea can be put to work for the customer. For an innovation to be truly “innovative” there must be follow through. Once a good idea can be changed into something that delivers true business benefit and is aligned to the business itself , then it becomes “Practical Innovation”. So businesses need to harness their imagination to respond to the question, “what will our customers really need in the future?” and apply “practical innovation” to improve their current offerings and build new ones.
Businesses have some challenging issues ahead; our answer to that challenge is to provide Practical Innovation.
